Check out a recent story on social media data and its estimated worth published by Vice, featuring comments from Dr. Gruzd:

“It’s very difficult to calculate an exact dollar number,” says Anatoliy Gruzd, Canada Research Chair in Social Media Data Stewardship and Director of the Social Media Lab at Ryerson University. “We sense that it’s a lot, because a company like Facebook is worth billions of dollars. But it’s hard to determine per individual, because in many cases, companies will sell aggregated data, so the value of the data is the fact that they know a lot about many people.”


How much is is your personal data really worth?

Your browsing history might seem priceless to you, but the black market would say otherwise

How much is your personal data really worth?
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